Skip to content
Free delivery when you spend £70 or more. T&Cs apply.
Free delivery when you spend £70 or more. T&Cs apply.

Here at Natural Choice....

Here at Natural Choice Pet Foods we are passionate about helping dog owners pick the right treats/food to help both the physical and mental wellbeing of their pets. As dog trainers we are passionate about creating better relationships between owners and their dogs, and making a difference to their lives.

Here at Natural Choice....

Here at Natural Choice Pet Foods we are passionate about helping dog owners pick the right treats/food to help both the physical and mental wellbeing of their pets. As dog trainers we are passionate about creating better relationships between owners and their dogs, and making a difference to their lives.

10 years ago....

10 years ago we looked to understand how diets in dogs affect our canine friends both physically and mentally, and just like with our children, feeding a poor diet will affect how they learn and behave. We are making it our mission to help owners understand how important the ingredients used in food and treats benefits their dogs' wellbeing.

Working alongside Sussex County Dog Training we have developed a high quality GRAIN FREE recipe designed to give your dog a balanced diet for both physical and mental well-being

Working alongside Sussex County Dog Training we have developed a high quality GRAIN FREE recipe designed to give your dog a balanced diet for both physical and mental well-being

Our kibble is rich in nutrients from freshly prepared ingredients, this is known as Freshtrusion™ technology. Freshtrusion technology cooks the meat at a gentle 82 degrees C keeping the freshness and protecting the proteins.

Our kibble has a selection of nutritious and highly digestible quality fresh meats, organic minerals and vitamins. It is made of at least 50% meat & formulated with a range of fruit, vegetables and botanicals suitable for all life stages and those with sensitive tummies.

By working closely with SCDT it has meant we have a large variety of treats that are perfect for training as well as long lasting natural chews; great for relaxing!We pride ourselves in only selling grain free, natural products which we know your dogs will love.

By working closely with SCDT it has meant we have a large variety of treats that are perfect for training as well as long lasting natural chews; great for relaxing!We pride ourselves in only selling grain free, natural products which we know your dogs will love.

We are based...

We are based onsite with Sussex County Dog Training in Aldingbourne, Nr Chichester. 

We are based...

We are based onsite with Sussex County Dog Training in Aldingbourne, Nr Chichester. 

Instore we have...

In our store we have a wide range of natural dog food products for your dog to enjoy, including raw food, our very own grain free kibble, long lasting chews and treats perfect for training with. We also have a variety of accessories such as Perfect Fit Harnesses, Hurtta Coats and training aids such as whistles, double ended leads and clickers.

We offer Perfect Fit harnesses

We offer a Perfect Fit Harness fitting service in store as well as being able to size your dog up for the Hurtta coat range. We pride ourselves in having staff fully trained in the Dorwest Herb range as well as all staff being extremely knowledgeable about dog training and how diet can affect a dogs temperament and behaviour.

We offer Perfect Fit harnesses

We offer a Perfect Fit Harness fitting service in store as well as being able to size your dog up for the Hurtta coat range. We pride ourselves in having staff fully trained in the Dorwest Herb range as well as all staff being extremely knowledgeable about dog training and how diet can affect a dogs temperament and behaviour.

Orders placed online

Any orders placed online are also available for collection in store. If you have a training session booked, you can order your treats online & collect them before you start! 

Sign up to our newsletter

Opening Times

Monday to Thursday 9:00am to 8:00pm
Friday and Saturday 9:00am to 5:00pm
Sunday: Closed

Shop Natural, Grain Free Food & Treats

Shop FoodShop Treats

Opening Times

Monday to Friday 9:00am to 8:00pm
Saturday 9:00am to 5:00pm
Sunday: Closed

Shop Natural, Grain Free Food & Treats

Shop FoodShop Treats

Sign up to our newsletter